Verified Brand Partnership
Reach the 32 million food allergic consumers who need your products
Spokin is the top food allergy platform and app. The food allergy community turns to Spokin for the latest news, user reviews and to discover their next favorite food product. Spokin’s over 50,000 user reviews in 90 countries, rapidly growing social media following and popular curated product guides heavily influence purchasing trends.
The 32 million people making up the U.S. food allergy community are a distinctively brand-loyal segment of the market that often needs additional information beyond what’s on a product label. The Spokin Verified Brand Program puts all this information in one place, introducing your products to the consumers who need them, giving them the information they need to feel comfortable, and providing a purchase link to make it easy.
Participating brands verify packaging, labels and facility information, answer our proprietary allergen FAQ and agree to update us in a timely manner if changes occur. Learn more below about how we can create a customized and successful launch that fits the unique needs of your brand.
What Comes With Being a Spokin Verified Brand?
Along with being listed in the app, Spokin provides marketing support and many other activations to ensure a successful partnership.
Tier 1 includes:
- A Verified Brand page on our app
- Products loaded on the app on your brand page with links to purchase from your website or Amazon
- Listing as a Verified Brand on our app and website
- Launch Day including custom-designed Instagram/Facebook social posts to announce you are a Verified Brand, including 1 newsfeed post and 1 story per outlet
- Spokin Verified Badge to use on your site or any materials
Tier 2 includes all the benefits of Tier 1, plus:
- Launch Day Takeover in the app and on social media, including custom-designed assets and coordination with our targeted Ambassador groups
- Design assets include a minimum of 5 Instagram/Facebook stories, customized CTA and re-sharing of posts from Spokin Ambassadors (typically a minimum of 20 to 30 Insta stories.)
- Ambassador access, including sending samples to generate Spokin app reviews and organic social media posts
- App push notification to drive users to your Verified Brands page
- Inclusion in any relevant Spokin Guides
- Social support for new product launches, distribution channels, etc.
- Access to new features in the app
Other Marketing Support and Activation Opportunities
As a Verified Brand you will also have access to other marketing support, including dedicated email campaigns, customized content features and influencer participation. Our team is constantly optimizing ways to help our brands stay relevant. Leave a message below with any potential campaign ideas!
Additional Marketing Opportunities include:
- Fully dedicated content feature
- Dedicated e-mail campaigns customized by attributes including allergens, age, location, preferences, etc. to drive brand goals including store traffic, online purchasing or growing your email list
- Optimized campaigns with socially-relevant trends
- Influencer and food blogger participation
- Instagram live takeover with social launch
- Instagram GIFs designed and submitted with searchable key terms
- Instagram GIFs designed and submitted with searchable key terms
We custom price for each brand based on a few factors, including number of SKUs, stage of company, product category, distribution, allergens vs our audience, etc. Please reach out to explore joining the Spokin family as a Verified Brand.
Interested in becoming a Verified Brand?
If you’re interested in becoming a Verified Brand, please fill out the form below. Thank you!
